The main idea behind Zero to One is that it’s imperative to focus on businesses that create something new –going from zero to one– as opposed to copying things that already work –going from one to 'n'.
The author prescribes how to build a company that generates profits well into the future. To succeed, you need to build and maintain a monopoly.
We’ll start with the concept: why are monopolies critical.
Then, we’ll look at ourselves: how to position ourselves to start a zero-to-one type of company.And then, we’ll shift to the company: how can we actually build a monopoly.
Finally, how do we protect such a monopoly...