If you own a small restaurant or bakery, then you're a small business owner. So, then you're probably asking, why do I need a website? Running your own business is not easy, and you’re to-do-list is guaranteed to never end. That being said, you should not use this as an excuse to procrastinate on your online visibility. A website, is an essential part of positioning yourself online with a strong, professional destination that gives customers the impression you mean business and the opportunity for them to engage with your business. With that being said here are a few reasons why You need a website
Today, the world is moving towards an ecommerce online platform, people Google before they shop, visit online review sites before they buy and “check-in” via social media as they go about their days. You want your first impression to be the best it can be. It all starts with your website, consumers are making decisions about whether or not they will even visit your store, restaurant or Bakery. If you do not have an online presence or a good online presence, consumers are more likely to dismiss your store completely.
Online Window Shopping
Today, there are more ways to check out stores or restaurants, other than walking down your local Main Street. Consumers routinely visit Yahoo, Bing, Google, Yelp and other online sites, seeking where they plan to make their next purchases. If you want your business to be well represented on these sites, you need a website– but by also being represented among each of the online search engines, review sites and other online spots your business may be considered for customer review. Beyond having your URL address available, also be sure your street address, phone number and email is easily visible. Social media links are also important, but they should only be displayed if you are active on those platforms.
No Website Means Losing Money
By now its clear that websites are essential for small businesses to build their online presence. This opens the door to more opportunities, weather it be increased foot traffic or allowing customers to review your business itself and what you have to offer. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. With so many templates based websites available today, such as WordPress, for you to customize for your unique business, there’s truly no excuse for your website to look unprofessional and sloppy. If you can’t proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website – but let’s be clear… both are bad for business.
Whether you own a small business with less than 10 employees or a large business with over 100 employees, your website should appear as if you have a team dedicated exclusively to keeping your online presence strong and noteworthy. The key here is “appear” versus actually having someone updating your website everyday. For most small businesses, this is simply not necessary. However, having a professional, polished looking website that functions easily and offers customers easy navigation, strong photo images, professional quality content and an overall experience that engages them enough for them to want to do business with you is key.