In this video I'm taking a quick overview of Craft by InvisionLabs, a free plugin for Sketch and Photoshop to add pretty neat Content Management and Prototyping functionalities
The main idea behind Zero to One is that it’s imperative to focus on businesses that create something new –going from zero to one– as opposed to copying things that already work –going from one to 'n'.
The author prescribes how to build a company that generates profits well into the future. To succeed, you need to build and maintain a monopoly.
We’ll start with the concept: why are monopolies critical.
Then, we’ll look at ourselves: how to position ourselves to start a zero-to-one type of company.And then, we’ll shift to the company: how can we actually build a monopoly.
Finally, how do we protect such a monopoly...
Growth Hacker Marketing... a primer on how marketing is evolving, with real strategies and tactics by Ryan Holiday, the former director of marketing at American Apparel, recently turned media guru for best-selling authors.
In Growth Hacker Marketing, he explains why traditional marketing efforts aren't the most effective, and shows what we can do about it.