When we think about engaging the next generation, we spend a lot of time thinking about the millenials, but what if they aren't the generation we should be worrying about?
Your customers are changing. Your competitors are circling. Your employees are evolving. Simply put, your deadline for digital transformation is imminent. Will you be ready to meet it?
Digital transformation is more than just budgeting for new technology. The future is not an upgrade on the present, it is an invitation to think in an entirely different way. To succeed in the future, you re-imagine your entire customer experience from the perspective of a new connected generation. Transformation requires an entirely new mindset, a culture of collaboration and a willingness to encourage dangerous ideas.
In his ongoing research on the world’s most innovative companies, Mike Walsh has identified the key priorities that smart leaders will need as they challenge their teams to move as quickly as their customers do. Find out more at http://www.mike-walsh.com
The first video from All About Software, a new non-profit educational channel about software and technology. In this video we discuss the profound change software is having on business and society, framed around Marc Andreeseen's famous 2011 quote that "software is eating the world".
Disruption and innovation are shaping the future of every industry. The great equalizers — technology, mobility, and the Internet — have disrupted every industry and made customers smarter, faster, and in control like no other time in history. How do you pivot your entire ecosystem to this new customer experience? Introducing Salesforce Lightning — the fastest, most complete approach to putting your customers at the center of everything you do, now and in the future. Welcome to the Age of the Customer.
See how enterprises are transforming into digital businesses.
Marc Andreessen tells Charlie Rose and Facebook's Sheryl Sandberg at IAB MIXX 2012 how "software is eating the world."
Jeffrey S. Hammond, VP, Principal Analyst Serving Application and Delivery Professionals at Forrester Research, explains that the ubiquity of mobile devices, the cloud and IoT have combined to disrupt business. He states that companies who do not embrace software, including continues delivery and rapid deployment, will not survive.
We’re all living in the Age of the Customer. The key to victory is interacting on the customer’s terms, at their chosen time and place, through whatever device or channel they prefer. It means building a bridge between your existing systems record and new systems of customer engagement, giving you the digital agility to enhance the customer experience, streamline information-intensive operations and provide better service for a competitive advantage.
A winner: Domino’s, which makes your local pizzeria a loser. Over the past decade, as companies like Domino’s incorporated technology into their business models, independent pizzerias lost 21% market share.
Another winner: Under Armour. The brand’s latest campaign divides spending evenly between TV and digital, a major departure from the previous 70-30 split and a recognition that consumers now spend most of their time on smartphones.
A loser: Meerkat, or maybe Meerkan’t. The app was big news at SXSW this time last year but is now ranked 445th among social apps, while rival Periscope is consistently in the top 10.
Another loser: Uber and their new logo. This is literally amateur hour in the world of branding.
Welcome to the app economy, where brick-and-mortar businesses just don’t cut it. You need to be in the app business and we can take you there. Seize the opportunity to connect with customers and ace your digital transformation journey.